Eye Care Practice Marketing: Eye (Purchase contact lenses) Care Providers Can Compete with Internet Contact Lens Retailers
Thursday, April 10th, 2008Every 3 seconds there is an online search for an eyecare provider-related product or service!
According to data obtained from Overture, a leading online advertiser that tracks keyword search queries, in July 2004 there were more than 800,000 search queries for such terms as optometrist, eyecare provider, eyeglasses, contact lenses and lasik. Is your practice optimized to get its share of the nearly 9.5 million online vision care searches expected per year? Can you afford to ignore this growing population segment estimated to be upwards of 110 million U.S. residents (according to an August 2004 report by PEW/Internet and ComScore) that have reportedly used search engines?

